How may times have you seen it? Make a fortune doing nothing, people will simply click the ads and you will be on easy street in no time at all! Just throw up a site with some content, plug in your adsense module and you are on your way. Well my friends, it sounds good on paper, but in reality it is a losing proposition.
What is AdSense?
Google earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call AdWords. AdSense runs on the content network and site owners who create these ads are charged for impressions, for the sake of simplicity, “how many times the ad is viewed.”
When an ad is clicked, the owner of site who has the Adsense ads displayed, gets a commission. The commission from google can vary from a fraction of a cent to a few dollars per click. It all depends how valuable the keyword is in google’s eyes! Simple right? Not really!
The key Adsense is to get traffic. Lots of traffic! How do you get traffic? You need a web site which has unique and useful content. The content then needs to be built around a few keywords. When somebody types in your keyword, you hope your site shows up on page-1. So you build a site and hope it will work. Days go by, weeks go by, months go by and low and behold, you finally made 2-cents! They didn’t tell you this part!
Chances of you being on page-1 for your keyword is highly unlikely! To get to page-1 requires a lot of specialized knowledge which we won’t get into in this post. I assure you, a lot of work is required to get to page-1 of google.
Type in any major keyword into google and look at the search page results. You will see 100k pages to millions of pages. Do you actually think your 1-page site is going to be on page-1 of google with millions of quality pages listed? I doubt it! Let’s get real! Nobody is going to go to page-500 or 1,000,000 to find your site. Even on page-2 of google, your chances of making a couple of cents is highly unlikely!
I will give you an example of one of my sites. I have a site with 1500+ pages with excellent information covering a variety of topics. It really is good content! The site has been up since Nov ’08. I have made a total of 5o-cents to date! This isn’t exactly what I call stellar profits!
When Adsense first came out, people did make a lot of money with it. They would throw up garbage content on their site. When people would arrive at their site and see the garbage content, people would click on of the Adsense ads to leave the site. The site owner would then get a commission. It was easy pickings back then! Now, it is extremely difficult to make any money with Adsense!
The people who benefit from Adsense these days are the advertisers. They specifically target your site if your site has a decent amount of traffic with a high page rank! Different game today!
So the bottom line, if you are going to go through all the trouble to generate traffic and try to get a high page rank for Adsense, you are better off trying to sell products! Traffic is the name of the game!
So don’t fall for the hype and phony claims! Save your money!
The Seekers of Truth